Keith Hurd is a dedicated husband of 20 years and proud father of 12-year-old twins. His fitness journey began as a personal trainer at Equinox in Manhattan's financial district, where he spent three years building relationships and helping clients achieve their fitness goals. In 2012, Keith opened "CrossFit Wall Street" near the Stock Exchange, creating a thriving community that offered a wide range of fitness classes, from afterschool programs and kids' strength training to specialized programs for marathons, Iron Man, Olympic lifting, and traditional weightlifting. 

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Keith also focused on helping clients recover from injuries and post-op surgeries through personalized physical therapy programs. After a decade of success, Keith sold the gym in 2022 when he and his family relocated to Louisville, Kentucky, to be closer to loved ones. Now in Louisville, Keith is eager to share the knowledge he has gained over the past 20 years, helping others achieve their fitness goals and build stronger, healthier lives.

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Keith's credentials

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National Academy of Sports Medicine 

CrossFit Level 1

CrossFit Level 2

Kettle Bell Certified

USA Weightlifting Certified

CrossFit Endurance Certified

CrossFit Nutrition Certified

Certified in Body and Pattern Movement (Ido Portal)